So I’m picking one of my favorite projects to write about. This is sort of like an “insight” to my creative process, from how it started in its very first conceptual stage – all the way to the final product.
Rob Giles emailed me, asking me if I was interested in doing his album artwork. I said yes (of course) and we began discussing lightly the thematic elements of the feel of his cd. He emailed me this exact list:
red purple black
The complexity, and overall immediate intensity of the list made a very, very bold image in my head. I knew it had to be strong, but it had to be beautiful. It had to be daring, but it had to be delicate. And I wanted blood.
So, the list set off a thought process in my head, and within twenty minutes I had a bull drawn on a scrap piece of paper next to my laptop (1). I didnt have any old photos, or anything I could remotely think of using with an old photo, so I grabbed a piece of old “purple and black”, vintage wallpaper (I go to estate sales, and I collect random items like this…) and scanned it into my computer. Once I rotated and fixed the pattern over my bull the way I wanted, I then set his name and moved to what I wanted to stand out: the blood (2). So, at this point, I knew I had achieved my first solid stage of the project. I liked where it was going, and I liked the immediate feeling it gave off.
So I began to add depth to the image (3), and re-centered the focus of the bull (4), added the title and struggled to find a balance between the text, and overall imagery (5-6). Rob saw my progress, and mentioned he wanted a catholic, religious aspect within the image, so I added the subtle suggestion of rosary beads (7). The weight of the additional image created a new balance, where there was a necessity to enhance the text and overall boldness of the album cover. At that point though, we both agreed that the new balance that had been achieved was a little overbearing, and we reverted back to the previous look (8). Once I messed around with the positioning of the title text, and its size, we both settled on an off-center look, and concluded it was done!